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Farewell Groupon! Is This The Beginning of The End For Daily Deal Sites?
A Google Search for daily deal sites Daily deals, group-buying and coupons. Our society loves them. We even have TV shows about them. Don’t believe me, just watch TLC’s “Extreme Couponing.” (Note: This...
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7 Deadly QR Code Sins
QR codes, either you love ‘em or you absolutely hate ‘em. And lately, I’m seeing more and more marketers, who are absolutely obsessed with them. They are placing them on anything and everything. This...
View ArticleThe Psychology Behind Social TV
Social TV. It’s the new (gag me) buzzword. Every week, there’s another article about social TV and how it’s the future. It’s always the same thing about how Twitter and Getglue are revolutionizing the...
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Buzzword Bingo: 12 Words That Need To Die in 2012
Every industry has them. Maybe, you are a little short on content for that case study or presentation? Or, you are speaking on a topic that you aren’t entirely comfortable talking about it. So, you...
View ArticleWhy You Shouldn’t Aim To “Go Viral”
What’s the last Web video you watched? Think about it. For me, it was a killer cover of LMFAO, “Sexy And I Know It.” What can I say. I do love discovering and watching pure raw talent on Youtube. Now,...
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Why AMC’s The Pitch Missed The Mark
For the last few Sunday nights, I’ve been watching The Pitch on AMC. For those unfamiliar, each week it provides a glimpse into two top-tier ad agencies, as they compete to win a new client. They have...
View ArticleDo You Suffer From BSOS (Bright Shiny Object Syndrome)?
Marketers, advertisers, PR pros and yes even journalists have an obsession with new and shiny things. We flock to sign up for the beta invites for the newest soon-to-be social media craze. We stand in...
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QR Codes: The Biggest Missed Opportunity?
When’s the last time you scanned a QR Code? I’m guessing for many of you, it’s probably been at least a few months. For many marketers, advertisers and PR pros, QR codes were (and in some cases still...
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