Why You Shouldn’t Aim To “Go Viral”
What’s the last Web video you watched? Think about it. For me, it was a killer cover of LMFAO, “Sexy And I Know It.” What can I say. I do love discovering and watching pure raw talent on Youtube. Now,...
View ArticleClik here to view.
Why AMC’s The Pitch Missed The Mark
For the last few Sunday nights, I’ve been watching The Pitch on AMC. For those unfamiliar, each week it provides a glimpse into two top-tier ad agencies, as they compete to win a new client. They have...
View ArticleDo You Suffer From BSOS (Bright Shiny Object Syndrome)?
Marketers, advertisers, PR pros and yes even journalists have an obsession with new and shiny things. We flock to sign up for the beta invites for the newest soon-to-be social media craze. We stand in...
View ArticleClik here to view.
QR Codes: The Biggest Missed Opportunity?
When’s the last time you scanned a QR Code? I’m guessing for many of you, it’s probably been at least a few months. For many marketers, advertisers and PR pros, QR codes were (and in some cases still...
View Article